"Run Free" creative campaign for Adidas Running
"Run Free" creative campaign for Adidas Running
The Goal:
- Create a social media strategy and supporting content that extends the adidas brand campaign
- Create a partner publishing brief (influencer brief) for adidas partners to share their running story.
- Create excitement around running as a sport, hobby and passion, prompt Gen Z to run and tie in a new product, the Ultra Boost Light.
Deliverables:
- 1 social media film serving all platforms
- 1 IGS reminder for "Run Free Day"
- 1 IG gif reminder for "Run Free Day"
- 42 day social calendar
- Influencer creative brief supporting "Run Free Day" that extends to the running community
While it's easy to create a several million dollar commercial and throw it on social media, experts know that format, context, the algorithm and message play a role on how it's perceived. For the SS23 Running campaign, I worked with adidas team and our agency partner M&C Saatchi to extend this message to social media.
The social media roll out spans over 42 days, starting with the social media film that pokes fun at a PSA to get off your phone and run. It's colorful, includes Gen-Z talent and gives a clear message to trade screen time for run free time, prompting you to get off your phone.