{"product_id":"digital-strategy-for-lucky-dayes-over","title":"Digital Strategy for Lucky Daye's \"Over\"","description":"\u003cp\u003eThe goal: create a digital marketing plan for Lucky Daye – Over, produce digital content activations with partners to promote “Over” and maintain the relevance of the single throughout the duration of its shelf-life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecreated a three month digital marketing and social media rollout for “Over” focusing on his content pillars: fashion, performance, lifestyle, in the studio\u003c\/li\u003e\n\u003cli\u003emanaged Lucky Daye’s social media accounts to support the release and community engagement\u003c\/li\u003e\n\u003cli\u003ecreated IG story assets to support each phase of the release.\u003c\/li\u003e\n\u003cli\u003eworked with WAVO to create several paid ad campaigns for Youtube and Instagram\u003c\/li\u003e\n\u003cli\u003ecreated a\u003ca href=\"https:\/\/www.tiktok.com\/@luckydaye\/video\/7011171945563557125?is_from_webapp=1\u0026amp;sender_device=pc\u0026amp;web_id=7036490651051394565\"\u003e\u003cspan\u003e \u003c\/span\u003etiktok challenge\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewith supported influencer marketing from Get Engaged to support the single. Fans used the audio to change outfits to the beat of the song.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/posts\/cristina-jerome_digital-content-digtialmarketing-activity-6863890068185210880-_30C\"\u003eRead more about the execution of the performance video\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/posts\/cristina-jerome_luckydaye-rcarecords-newmusicalert-activity-6846488416117514240-MKLE\"\u003eRead more about the execution of the initial rollout\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.tiktok.com\/@luckydaye\/video\/7026793866842017071?is_from_webapp=1\u0026amp;sender_device=pc\u0026amp;web_id=7036490651051394565\"\u003eLucky Daye’s most successful content piece.\u003c\/a\u003e\u003c\/p\u003e","brand":"worque studio","offers":[{"title":"Default Title","offer_id":67618476065072,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1298\/6672\/files\/Screenshot2026-08-26at4.51.28PM.png?v=1787777499","url":"https:\/\/worquestudio.com\/products\/digital-strategy-for-lucky-dayes-over","provider":"worque studio","version":"1.0","type":"link"}