{"product_id":"content-strategy-for-umi","title":"Content Strategy for UMI","description":"\u003cp\u003eThe goal: create a content strategy for UMI to create community as she releases music during her album cycle and create and edit content on site.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecreated a three month content strategy for UMI that spanned from the beginning of the year to 30 days after the release of her single \"Sorry\"\u003c\/li\u003e\n\u003cli\u003eCaptured content on set for UMI during the music video shoot of \"Sorry\"\u003c\/li\u003e\n\u003cli\u003eWorked with BLKGRLSTUDIOS to produce a TikTok\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.tiktok.com\/@whoisumi333\/video\/7086209995330702635?is_from_webapp=1\u0026amp;sender_device=pc\"\u003einfluencer campaign\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003efor UMI's single \"Sorry\"\u003c\/li\u003e\n\u003cli\u003eDaily social media posting and community management\u003c\/li\u003e\n\u003cli\u003eProduced a content day for UMI to shoot and create content for the month including still photos, polaroids, reels\/TikToks, and youtube content.\u003c\/li\u003e\n\u003cli\u003eCreated an online activation\u003cspan\u003e \u003c\/span\u003ein support of UMI's single \"Sorry\" for fans to summit anonymously what they are unapologetic for.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor UMI the strategy was to stay in the conversation for alt R\u0026amp;B and AAPI women n R\u0026amp;B. I spent time interacting and talking to fans, creating moments online for fans to talk and hear from UMI directly (Full moon w\/ UMI) and ideated events that brought out community to support her personal niches: veganism, mediation, tarot reading etc while sharing her music.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/q3yCxUwBbrY?si=DlO2b7zzhEgehDSr\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"worque studio","offers":[{"title":"Default Title","offer_id":67618670117168,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1298\/6672\/files\/IMG_3035.jpg?v=1787777989","url":"https:\/\/worquestudio.com\/products\/content-strategy-for-umi","provider":"worque studio","version":"1.0","type":"link"}