Content Strategy for Lucky Daye

The goal: create a content strategy for Lucky Daye to create a community, promote music and performances.

• daily social media posting and community management on all platforms
• create and maintain a monthly social media calendar
• create content during studio sessions, photoshoots and branded content.
• maintain Lucky Daye's overall digital presence 
• launched community number to push community engagement 

we spent time exploiting his strength in performing by capturing every performance and distributing it to partners, R&B and lifestyle platforms to share and slowly inserted him into audiences that didn't know him like fashion and male-based audiences, making his overall fanbase more diverse. On Twitter, we  RTed every positive @ from a fan or blog to create the appearance that he was fan friendly, making his audience more engaged and enticing others to tweet him to get a RT.

Overall IG growth- 500k+ followers from March to September
Overall TT growth - 110k+ followers from March to September